2025 Lincoln Aviator Revealed With a New Face and a Big Price Increase

2025 Lincoln Aviator Revealed With a New Face and a Big Price Increase

The Ford Explorer has a new face, and now the Lincoln Aviator too. Both SUVs share a platform within the Ford family, up to a 400-horsepower engine, interior design, and available technology. But Lincoln is putting a bit of luxury into the system, marked for 2025 with several appearance packages and new technology systems that help distinguish it from its cheaper sibling.

The biggest improvement appears right off the bat. The face of the Lincoln Aviator benefits from a large grille with headlights that merge into its upper part. There is a modified facade below, with vertical vertical corner ventilation openings. The new look has a similar purpose, although you can't get the Ford's lighted grille badge. On the sides and back, you'll find the same Aviator as the outgoing model. This is actually a face lift, since all the external changes happen at the level of the nose.

2025 Lincoln Aviator Revealed With a New Face and a Big Price Increase

There's a similar theme inside, where you get a large digital screen for the driver and front passenger. The central screen measures up to 13.2 inches and the component measures 12.4 inches. If this sounds familiar, the new Ford Explorer also has a 13.2-inch screen, although Ford's digital display is smaller at 12.3 inches. The rest of the interior is the same as before, although Lincoln wears it in different colors using names like Light Space Gray, Harvest Bronze, and Hot Chocolate.

Although the visual changes are small, technology is the big story of the 2025 Lincoln Aviator. The Lincoln Digital Experience is offered for the first time. This integrates features from Google and Amazon into the Aviator's infotainment system, allowing the use of traditional applications such as Spotify, Google Maps, YouTube, and a built-in web browser for navigating the web (although Lincoln indicating that some of these features are only available when parked. ). Google Assistant or Alexa is on board and ready to help you manage everything through voice commands. Everything is set to the driver's liking. Luckily, you can still enable Android Auto or Apple CarPlay if that's what you prefer.

2025 Lincoln Aviator Revealed With a New Face and a Big Price Increase

BlueCruise is also new to the Aviator for 2025. Available on the Explorer, the Hands-Free Driving System is standard on all Aviator trim levels. Lincoln Co-Pilot 360 is also standard, bringing a host of driver aids to the SUV. This includes things like Lane Keep Assist and a 360-degree camera, in addition to advanced systems like Evasive Steering Assist and Reverse Brake Assist.

Besides that, Lincoln offers customers a choice of several black appearance packages and different wheel options. There's also a Lincoln Black Label invitation theme, which is offered in a larger driver. In short, it features unique interior colors and details that, among other things, include laser-engraved models on the dashboard. You won't get that in Explorer.

2025 Lincoln Aviator Revealed With a New Face and a Big Price Increase

"With the new Aviator, technology plays an even more important role in helping to create the entertainment and entertainment experience that our customers love and expect from Lincoln," President Heidi Shaffer said in a statement. "With advanced, connected features like the Lincoln Digital Experience and hands-free driving technology, we're creating a new digital sanctuary on the road."

The 2025 Lincoln Aviator goes on sale later this year, and it won't be cheap. The entry-level Aviator Premiere starts at $58,495, a jump of $5,155 year over year. The mid-range sedan starts at $67,495, while the top-of-the-line Black Label is $86,995. Fully optioned and with a mandatory $1,395 destination charge, the Aviator approaches $100,000. 

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